DURIADS is a new direction focused on performance in high-risk verticals.
It grew out of our work as a performance team over the past five years. Over time, it became clear that the expertise we were building was not equally applicable across all markets.
It proved most valuable in high-risk environments — where pressure is higher, unit economics are more sensitive, and mistakes become expensive fast.
In these conditions, our approach to testing, decision-making, and scaling consistently showed the greatest impact.
That is how DURIADS took shape as a standalone direction.
It proved most valuable in high-risk environments — where pressure is higher, unit economics are more sensitive, and mistakes become expensive fast.
In these conditions, our approach to testing, decision-making, and scaling consistently showed the greatest impact.
That is how DURIADS took shape as a standalone direction.
Today, we work with the channels and environments that are currently the most effective for high-risk verticals.
But channels alone are never the advantage.
Our edge is а strict test-and-scale method
every launch starts with a hypothesis, every test runs within predefined limits, and scaling happens only after a model proves its viability.
But channels alone are never the advantage.
Our edge is а strict test-and-scale method
every launch starts with a hypothesis, every test runs within predefined limits, and scaling happens only after a model proves its viability.
High-risk industries — including crypto, fintech, and adjacent verticals — are rarely stable.
Yet they are often the driving force behind major technological progress and economic change.
These markets move faster than the rest.
They hit constraints earlier, break established models first, and demand new performance approaches sooner than others.
Yet they are often the driving force behind major technological progress and economic change.
These markets move faster than the rest.
They hit constraints earlier, break established models first, and demand new performance approaches sooner than others.
We share working principles here on the site — in our blog — as well as in our Telegram channel, where we document thinking and decisions in high-risk performance.
And if you’d like to discuss potential cooperation, you’re welcome to reach out directly.
And if you’d like to discuss potential cooperation, you’re welcome to reach out directly.
25 dec. 2025
Feel free to write us.